Happy holidays friends!! I’m so excited to announce I’ve partnered with an Indian heirloom jewelry brand called Sangaah to create a holiday gift guide for you & your loved ones! I know when I go holiday shopping I can’t help finding things for myself, taking screenshots to send to hubby or family members or in some cases items just end up in my shopping basket!??♀️
Sangaah in Sanskrit means Community & that’s what this statement jewelry inspired by Indian culture embodies. Made for women by women this brand is about finding your people & support system. However, the juxtaposition of Sangaah is also about being bold, owning your own identity & being unapologetically YOU!! The inspiration of this women owned & operated business is the role of women in the Indian culture from warriors to Matriarchs.
When I first saw their pieces at the Frederick holiday Pop up shop in Phoenix, I fell in love & then meeting the owners Pooja & Amy & them sharing the story behind their brand made me a fan for life! I mean wait until you see their gorgeous pieces & with such intricate detailing at affordable prices means you get a bang for your buck!
Their delicious collections can be split into 4 so I’m going to guide you through them…
Durga Collection– a mix of hard & soft elements which Spikes are apparent. This Collection is inspired by the armor Goddess Durga when she was at war.
Jasmine Collection one of my favorite collections & inspired by one of the founders family heirloom jewelry, mixes feminine florals & edgy Chains & a modern spin on traditional South Indian jewelry.
This is the perfect statement piece & addition to elevate any outfit & under $200.00 it’s a steal! In addition below I paired the Chamak Ear -Chain with the Jasmine shoulder duster for an eye catching look.
Here are closeup views of both below.
In Indian culture the Jasmine flower represents love & Purity & is often seen in wedding celebrations & adorned by women in their hair for its beautiful, natural scent.
If your looking for more understated pieces try the Durga double stud for a little hint of something, see below.
Kahsu or coins represent good fortune, traditionally made in gold with engravings of Indian deity representing properity and good luck.
Sangaah owners loved the idea of coins heirloom passed down from one generation to the next and wanted to make their own version of this heirloom.
For a more dramatic look I layered the entire Kahsu collection to match the pops of color of the exotic looking dress. I did the same with the next look but instead of wearing the Kahsu anklet as a bracelet I wore it the traditional way below.
Lastly, traditional Ear-chains which is common to South India, is typically worn by the matriach of the family. Over the years, designs of the earchains have evolved, leading people to wear it for special occasions.
Wearing the ear chains traditionally up above. I chose to wear it as an earring below & styled it in a more updated way of doubling it up.
As tis’ the season of giving I’m offering 15% off all your orders now until Christmas Eve, December 24th so use code AFI15 when you shop on the Sangaah website. In the words of Sangaah their pieces are steeped in tradition, yet designed to be bold and glamorous, all of their pieces are made to stand out in the crowd. Just like you!
Happy holidays Friends, wishing you all the best this season & a happy new year!
Photos taken by Rachel Fischer Visuals.
Cheers & Best Wishes, Afi Like Taffy
A.L.T
